PREMIER PRIVATE GP
Premier Private GP is a premium private healthcare provider based in Surrey, designed to offer time-rich, discreet, and fully personalised GP care. As a project led by RMAAC, our mission was to evolve PPGP from a traditional clinic into a high-conversion private healthcare brand — trusted by patients, preferred by partners, and primed for scale.
Details About The Project
Premier Private GP was founded with a clear ambition: To redefine what private care feels like - blending modern medicine with a concierge approach, focused on continuity, convenience, and care that doesn't rush. They had a solid clinical offering but lacked the brand clarity, digital systems, and messaging to match their ambition. RMAAC stepped in to lead the entire creative and strategic build - from brand language and website to digital funnels, social presence, and campaign-ready marketing assets.
A Comprehensive Revamp
This wasn't just a medical service; it was a lifestyle-led healthcare experience. Our role was to reimagine PPGP as a premium, patient-first brand that resonates with high-value patients, while supporting growth across partnerships, screenings, and memberships.
Challenges
- Needed to reflect high-end positioning with premium messaging and visuals
- No previous digital system for social, email, or paid marketing
- Clinic services were under-communicated and lacked conversion triggers
- Competitive private GP space, especially in Surrey & Berkshire
- Built a responsive app for patients' convenience
Our Role
- Led brand narrative and tone-of-voice development
- Designed and developed the entire website
Technical
- Figma (branding, web UI/UX design)
- Webflow (performance website, custom CMS)
- Meta Ads Manager (audience, funnel, campaign builds)
Laying the Foundation: A Vision Takes Shape
We began by establishing what the PPGP brand truly stands for - high access, high trust, no compromises. From that core, we built a digital foundation designed to make patients feel cared for before they even walk in.
- Speed, mobile-first performance, and UX clarity
- Easy online bookings and clinic discovery
- Clear breakdown of services like health screenings, scans, home visits
- Pathways for phone consults, same-day care, and weight loss support
- Membership comparison pages to encourage retention
Marketing & Branding Assets
RMAAC equipped the PPGP team with a suite of digital and offline tools to attract, convert, and retain patients — especially those coming via new ad campaigns.
- Membership flyers (digital + print) for clinic display
- PDF brochures and onboarding kits
- Co-branded vouchers and discounts for patient footfall
- Meta + Google ads targeting high-income families and individuals
- WhatsApp templates and email copy for follow-up journeys
- Social content with a premium, educational tone
Website Built
Our site was designed to handle two things seamlessly: bookings and belief-building. We wanted prospective patients to trust PPGP instantly and act fast.
Key features:
- Hero section with real human copy, not generic health stock messaging
- Scroll-stopping hooks for each service
- Highly optimized webcopy
- Membership comparison block with embedded lead CTAs
- Geo-specific SEO (Surrey/Berkshire)
- Clinic-specific landing pages for future locations
From Vision to Traction
Within the first month post-launch, Premier Private GP saw marked increases in inquiries, same-day bookings, and phone consult requests. The membership pages helped convert first-time visitors into loyal monthly subscribers.
Marketing Strategy & Execution
Outcomes
- Website designed and launched in under 4 weeks
- Meta campaigns with 3x return on ad spend (in first month)
- Patient onboarding materials increased call bookings by 40%
- Brand tone, design, and flow built for long-term internal use
Conclusion & Future Growth
Premier Private GP is now positioned as one of Surrey's most reliable private clinics - offering same-day appointments, elite screening options, and a truly personalised GP experience. With a digital ecosystem built by RMAAC, they are now scaling across services, locations, and partnerships — with every new patient welcomed into a brand that reflects care, class, and continuity.
