VIVIDLY APP
Enhahcer wasn't built to be 'just another photo editor.' It was designed to make powerful Al photo tools feel invisible. Most people don't want more features. They want one tap that works. Whether it's removing a messy background, restoring an old photo, or colorizing a black & white memory - the goal was the same:
Details About The Project
Build and launch a mobile photo app that could:
Scope
- Compete in the crowded photo tools category
- Feel intuitive to a global, non-technical audience
- Monetize without overwhelming users with ads
- Scale across 86 languages
- And do all that... without sacrificing beauty or performance
A Comprehensive Revamp
Make photo magic effortless.
We Focused On:
- This wasn't just app development. It was full-stack product thinking, from Ul polish to ad strategy to backend architecture.
Challenges
- The tech was there. But turning it into something mass-ready, monetizable, and multilingual needed something more. That's where RMAAC stepped in.
Our Role
- We wore every hat on this one - designer, dev, growth strategist, and user advocate.
- Development & Architecture
- UI/UX & Store Presence
- Growth & Localization
Laying the Foundation: A Vision Takes Shape
Development & Architecture
- Built using Kotlin + Jetpack Compose
- Clean architecture for long-term stability
- Remote config + custom events for live feature control
- Integrated ad monetization across banners, interstitials, and rewarded flows
Creating Marketing Material & Branding
UI/UX & Store Presence
- Ul that feels light, premium, and genuinely useful
- Store listing graphics, icon design, and walkthrough screenshots
- Competitor & keyword research across global markets
- ASO metadata optimized in 86 languages
- Google ad groups, A/B tests, and in-app performance tracking
What We Built Behind the Scenes
Key features:
- A remote control panel using Firebase Remote Config to manage feature throttling, ad logic, and seasonal promos
- Event tracking to see exactly which tools people loved (and which they ignored)
- A lightweight UX that didn't need a tutorial to understand
Results We're Proud Of
50,000+ downloads in just a few months and 10,000+ monthly active users
Users from
- India
- Indonesia
- Europe
- 4* star average rating with zero ad fatigue complaints
What Made Enhancer Work
Honestly? We respected the user. Just good tech, wrapped in quiet design and backed by smart growth systems.
- The Lesson
- People don't fall in love with Al
- They fall in love with what it lets them do
Final Word
Enhancer is now a fast-growing photo suite with loyal users, solid revenue, and a growth engine that doesn't need duct tape. From backend to brand voice, RMAAC helped turn a cool tech idea into a living, breathing product — one that earns its place on users' phones every day.
